Smartphone market is dominated by three key players, Apple, Nokia and RIM. Many new players are using Google’s Android to run their system. Google and Apple have together annihilated Nokia’s market. Apple’s iPhone is now bigger than Nokia’s market share. RIM’s blackberry was initially looked upon as an office goers’ phone but now many teenagers are using cause of their Chat service. The chances of people giving up Apple for blackberry are bleak. Now, Google and Apple are the front runners of the smartphone market with Samsung, Nokia, and blackberry trying to play catch up. Who will win? Read on.

The race:

The race for a bigger market share is what that is driving the manufacturers to find ways to entice consumers. The consumers are the winners as they are forcing firms to develop better and better devices. Blackberry started the race long time back in 1999 when they launched their smartphone, and the business world loved it. Now, they could chat, check their mails drinking bear in the suburbs of the city. And then Apple bared its fangs in 2007 and since then it has been a downslide for every other smartphone maker. Apple has caught hold of the market in such a way that the iPhone has become a status symbol. And how can Google lag behind in anything to do with software coding. They released the Android platform for smartphones in October 2008, and many manufacturers around the world are more than happy to use it. Nokia has come up with many Smartphone but they are just like a cracker. They burn brightly at the start but fizzle out after sometime. The handset market is still ruled by Nokia though.

Google’s Android may outnumber Apple’s iPhone in numbers as it has a wider reach. But Apple is still the desirable phone for millions and billions around the globe. IT Research Company IDC has stated that one third phones sold in Europe in the first quarter of 2011 were Smartphone. Google has 28 % of the Smartphone market share, and Apple has 26 %, slightly less than Google. RIM has half of Google, 14 %. Rest encompasses Nokia, Microsoft Windows phone and all others. iPhone is greater in form and feature but Android has better reach due to the reason that many firms are using it as their working platform. But come what may, it is very difficult to play with Apple’s market.

But who is the real winner here? F5 networks and Riverbed are responsible for allocating bandwidths and allowing users to use cloud services for storing and accessing data. The phone makers may fight tooth and nail for the better market share, but its companies like these two and developers who develop apps who will surely laugh their way to the banks.


Each Smartphone is suitable for a different bandwidth of users. Apple though is seen as the holy grail of Smartphone, and the feeling of holding a Apple in your hand is unmatched. So, Steve is the name, Apple is the game.